In homage to 125 years of automotive innovation and design excellence, Mercedes-Benz Advanced Design of North America features a story with two techno characters that have achieved a unique harmony between safety and style; the iconic Mercedes-Benz Silver Arrow race-car, and the under-appreciated ‘Crash test dummy.’
In a futuristic society of increased artificial intelligence, two enlightened crash test mannequins, Hans05 and Franz02, show that they’re no dummies when it comes to recognizing a potential catastrophe and decide to take matters into their own hands. The test dummies decide to save the car – and themselves – from destruction; they take control of the Silver Arrow and run away, chased by the battering ram vehicle.
As the evil battering ram Dr. Crash-Barrier seeks to continue his reign of terror and mayhem, the two heroes take action to save their beloved Mercedes-Benz Silver Arrow.
They lead the relentless ‘Dr. Barrier’ on an action packed thrill ride through the past and future of transportation. As the story rolls on, a classic W165 Silver Arrow is brought on the scene from a Museum and helps the main characters in their escape, until the happy ending.
A long-slung, sculpture on wheels – actually on ‘Hoops’ – the Mercedes-Benz Silver Arrow has proportions reminiscent of the Mercedes-Benz W125 series, a Silberpfeil racecar of the late 1930’s and the Uhlenhaut SLR from the 50’s.
The overall shape follows distinguished Mercedes-Benz design traditions and is born from a dominant Formula 1 racing legacy. In addition to the Mercedes-Benz heritage, the car adopts some of the contemporary styling cues of the brand – in particular the front grille – and showcases influences from recent sci-fi movies.
The car also features some futuristic technologies, such as the Omni-Directional roller tracks and a “Mag-Tech” roof system with lightweight magnetic surfaces rapidly arranged to form a solid roof surface or hidden away to transform the car into a convertible.
Brought to you by the creators of ‘Biome, a car grown from trees’, this epic adventure has it all, including a surprise ending that will have audiences cheering as our reluctant heroes save the day with a little old- school subterfuge and help from the great tradition of the Mercedes-Benz automobiles.
The inspiration from the world of movies is also visible in the way the project was developed and presented: the initial exploratory sketches were translated into full illustrations, that mimic the style of the artworks created by concept artists working in the entertainment industry, and form an actual storyboard that tells the story and provides a clear vision of the atmosphere and design of the “film”
8. The C111 design study was originally baptized , the C101 project. However, the “0 (zero)” in the middle had to disappear , since this number combination has long been protected by....
Dec 5 2014
2011 Mercedes-Benz Silver Arrow Concept
In homage to 125 years of automotive innovation and design excellence, Mercedes-Benz Advanced Design of North America features a story with two techno characters that have achieved a unique harmony between safety and style; the iconic Mercedes-Benz Silver Arrow race-car, and the under-appreciated ‘Crash test dummy.’
In a futuristic society of increased artificial intelligence, two enlightened crash test mannequins, Hans05 and Franz02, show that they’re no dummies when it comes to recognizing a potential catastrophe and decide to take matters into their own hands. The test dummies decide to save the car – and themselves – from destruction; they take control of the Silver Arrow and run away, chased by the battering ram vehicle.
As the evil battering ram Dr. Crash-Barrier seeks to continue his reign of terror and mayhem, the two heroes take action to save their beloved Mercedes-Benz Silver Arrow.
They lead the relentless ‘Dr. Barrier’ on an action packed thrill ride through the past and future of transportation. As the story rolls on, a classic W165 Silver Arrow is brought on the scene from a Museum and helps the main characters in their escape, until the happy ending.
A long-slung, sculpture on wheels – actually on ‘Hoops’ – the Mercedes-Benz Silver Arrow has proportions reminiscent of the Mercedes-Benz W125 series, a Silberpfeil racecar of the late 1930’s and the Uhlenhaut SLR from the 50’s.
The overall shape follows distinguished Mercedes-Benz design traditions and is born from a dominant Formula 1 racing legacy. In addition to the Mercedes-Benz heritage, the car adopts some of the contemporary styling cues of the brand – in particular the front grille – and showcases influences from recent sci-fi movies.
The car also features some futuristic technologies, such as the Omni-Directional roller tracks and a “Mag-Tech” roof system with lightweight magnetic surfaces rapidly arranged to form a solid roof surface or hidden away to transform the car into a convertible.
Brought to you by the creators of ‘Biome, a car grown from trees’, this epic adventure has it all, including a surprise ending that will have audiences cheering as our reluctant heroes save the day with a little old- school subterfuge and help from the great tradition of the Mercedes-Benz automobiles.
The inspiration from the world of movies is also visible in the way the project was developed and presented: the initial exploratory sketches were translated into full illustrations, that mimic the style of the artworks created by concept artists working in the entertainment industry, and form an actual storyboard that tells the story and provides a clear vision of the atmosphere and design of the “film”
By Catalin Varvara • Design Studies 0 • Tags: 2011 mercedes benz, Mercedes benz silver arrow concept, Mercedes-Benz Silver Arrow, SIlver arrow, Silver arrow concept